SCC Catalyst Member Crystal Obregon is a High Performance Coach, Integrative Health Expert, cook, reader, writer, athlete, wife, and mom of two. She coaches and mentors women (and some smart men) in their second act. This interview is adapted from our Facebook Live interview with Crystal earlier this year.
SCC: What is your niche?
CO: I’m a high performance coach, which may sound really high pressure and crazy, but it’s actually a type of life coaching that uses a specific, science-based curriculum that I lead people through, based on surveys of highest performers and the habits they use to be successful.
SCC: How did you discover high performance coaching?
CO: Initially I came into coaching through integrative health coaching. As an integrative health coach we looked not just at the food you eat and exercise, but also your entire life, and so I realized I was spending a lot of the time looking at their whole lives: careers, relationships, hobbies and families–so I started looking for a life coaching program, and I didn’t really see anything I liked. When Brendon Burchard came out with his book High Performance Habits and I saw an interview with him, I just knew I had to get the book. About six months later, I decided to go to one of his events, and then I decided to become a high performance coach.
SCC: Who is your typical client?
CO: I work with men and women, but really more with women, and so a typical client would be a woman over 40. It’s not that I won’t work with anyone under that, but often when you get to 40 or older, shifts start to happen. Your health may change, or you may be in a career that you really liked when you started out, but you are ready to change. Or you enjoy it but you want to do it more sustainably. So my clients are looking for some clarity about what they want to do next and I support them along the way.
SCC: What got you excited about joining the Santa Cruz Coaches?
CO: So much of working as a coach is working with people, but you don’t have co-workers or go to a job, so I really enjoy being able to meet other coaches that are on a similar path, even if they’re in different niches. It’s fun to feel like you’re not alone.
SCC: As a former health coach, what is the number one health and wellness tip you would give a Santa Cruz coach?
CO: Really prioritizing your sleep is important, and so is looking at your exercise as a mental health practice. Much more than weight loss, exercise is the best way to enhance the rest of your life.
SCC: What changes do you plan to make in your business in the next year or so?
CO: I have a business coach who has really encouraged me to get out more in my local community, and so for the past nine or ten months I’ve been doing workshops. I’ve been working with people one-on-one, but through the people that I’ve met in the workshops, I feel like they really enjoy the interactions and the sharing of the social learning, so in the next few months I’ll start some group coaching programs. Group coaching also makes it a little bit more affordable for people, which is important in this expensive place we live in.
SCC: How do you see living in Santa Cruz uniquely informing your journey as a coach?
CO: It’s an interesting place because we’re so close to Silicon Valley but we’re very different as well, even though a lot of people are commuting over to San Jose. It’s this combination of really bright high performers who also want to have the lifestyle of Santa Cruz within a culture of 70 hour work weeks, which is not sustainable. Actually, the people who experience sustained success and sustained high performance don’t do that. As people get older, they start to realize that you just can’t give every single ounce of what you’ve got at the office.
SCC: Anything other offerings you would like to share with our readers?
CO: I put out a weekly blog and I usually have different resources, such as ebooks or guides, for download. I’ve been doing a workshop called Designing your Decade, and that one has been terrific because you’re really looking ahead ten years at what you want your life to be like, which makes it easier to set shorter term goals that work towards that long term life. It makes it really easy for you to make decisions about opportunities right now, to say, “This seems like a great opportunity, but it doesn’t take me to where I want to go.”
SCC: There’s that set of questions you can ask: Will this matter in five minutes, or in five days, or five years. You’re extending it out to ten years, which makes sense at the turn of the decade.
CO: Yes, but really any time is a great time to do it!